April 25th marked the official opening of Serenity – The Art of Well Being at Fairmont the Palm in Dubai. It is the brand’s first unit to open outside of Portugal.
The opening ceremony was a true reflection of the essence of Serenity – The Art of Well Being, with every detail meticulously planned to provide an unforgettable experience and promote well-being.
In her speech, the brand's Global Director, Maria d'Orey, began by thanking everyone involved in the project and highlighting that this is a great moment, not only for the brand, but also for “the community that will benefit from a magnificent sanctuary of tranquility and rejuvenation”.
Maria d'Orey also stressed that Serenity – The Art of Well Being is more than just a spa. “Here, our guests can find a haven from the hustle and bustle of everyday life and immerse themselves in a holistic experience that cares for the body, mind and spirit,” she explained.
The brand director also recalled that Dubai is “the epicenter of innovation and luxury”, considering that it is “a privilege” to open Serenity – The Art of Well Being in the region.
The arrival of Serenity – The Art of Well Being in the United Arab Emirates comes at a time when Maria d'Orey is celebrating 18 years of dedication to United Investments Portugal , a milestone that prompted special thanks to those responsible for the group that “does not just build spaces, but makes dreams come true”.
Finally, Maria d'Orey thanked everyone present and expressed a special wish: “I hope that Serenity – The Art of Well Being will be a place where you will find serenity, inspiration and, above all, a path to profound well-being.”